COURSE CONTENT

Course Content

Below, you’ll find dowloads of the workbook and financial workbook as well the videos of each session.

If you have any questions along the way, you can ask them using the contact form here, and we’ll post a video with any questions we recieve each week.

Alternatively, if you’d like you question dealt with individually, email us at admin@becnt.com.au.

Downloads

COURSE WORKBOOK
FINANCIAL WORKBOOK
ACTION PLAN TIMELINE
LEAN CANVAS
INTERNAL BUSINESS PLAN
FINANCIAL BUSINESS PLAN
SAMPLE BUSINESS PLAN

Navigating The WorkBook

wORKSHOP rECORDINGS

Session 1 - Will my business work? (1)

Before you invest time, effort, and money in your business, you should understand, as best you can, if your idea can be successful. This first workshop will help you build that picture.

  • Understanding and identifying your market
  • Know your rivals – competitor analysis
  • What sets your business apart?

Startup September Session 1, including speakers:

  • Michelle Taylor, C4 Consultancy
  • Niall Richardson, BECNT
  • Grant Whan, BECNT
  • Taryn Tyak, TT Strategic Business Solutions
SLIDES

Session 2 - Will my business work? (2)

Following on from the last session, in this workshop you’ll continue to build a picture of what you’ll need to make make your business successful.

  • Choosing your business structure
  • Finding the right price
  • Starting up on a budget
  • Profitability of your business

Startup September Session 2, including speakers:

  • Grant Whan, BECNT
  • Ali Dhirani, SAMAF Consultants
  • Prabin Maharjan, Duke’s Cafe
SLIDES

Session 3 - Sales and Marketing

This session will help you identify and reach your target market, give them the product/service they want, and create an environment to make sales.

  • Who are my customers?
  • How do I reach them?
  • Planning your marketing
  • How to sell

Startup September Session 3, including speakers:

  • Niall Richardson, BECNT
  • Annick Perrin, ARN
  • Sally Carnesi, ARN
SLIDES

Session 4 - Digital Marketing

A digital presence, whether a website or social media accounts, are essential tools in marketing your business.

In this session you’ll learn about:

  • Website platforms and Search Engine Optimisation (SEO)
  • YouTube, Instagram, Facebook, TikTok
  • Content development and timing
  • Planning social media marketing

With speakers:

  • Leanna Whyte, Whyte Space Social
  • Rifat Mahmud, True Blue
SLIDES

Session 5 - Sytems, Processes, and Digital Tools

Every entrepreneur has to wear many hats when they’re starting out. You’ll be the finance department, marketing department, service delivery expert…It’s easy to be overwhelmed.But get your processes and tools right from the start, and your life will be a lot less stressful.

In this session, you’ll learn about:

  • Getting your processes right from the start
  • Which processes to prioritise so you can make your life easier
  • Essential digital tools
  • CRM
  • Marketing tools
  • Time-saving tools

With Speakers:

  • Barbara Clifford, The Hinwood Institute 
  • Greg Roworth, BECNT
SLIDES

Session 6 - Finance

As a business owner it’s essential that you know how to understand your finances and manage cash flow. In this session you’ll learn:

  • How to fund your business
  • Understanding and managing your cashflow
  • What’s important if you’re buying a business

With speakers:

  • Ali Dhirani, SAMAF Accountants
  • Nephra Jacob, DTBAR
  • Lizzie Hodgets, Forward Focus Partners
SLIDES

Session 7 - Business Planning

Now you know who your target market is, what your product/service will look like, and what finance you’ll need. Now it’s time to plan what you’ll do next!

  • Planning for innovation
  • Planning for your first employee
  • Action plan v Business plan

    With Speakers:
  • Dante St James, Darwin Innovation Hub
  • Stevie Greenwood, Articulate Talent
  • Greg Roworth, The Systems Coach
  • Adam Bate, Ecotech Electrical
  • David Rojas, Ecotech Electrical
SLIDES